Wix SEO Checklist: 10 Tips to Improve Your Website Rankings

If you’re building a Wix website, you probably want to get your site ranking as high on Google’s search results page as possible. But how do you do that? While some SEO tactics will require help from an expert, there are plenty of things you can do right now to boost your Google rankings. In this post, we will show you 10 easy-to-implement Wix SEO tips that will help improve the quality and readability of your content and make it more accessible to search engines like Google.

1. Set Up Your Site for SEO From Scratch

The best way to set up your site for SEO from scratch is by using Wix SEO tools.

Wix SEO tools are designed to help you optimize your web page and make it easy for search engines to find, crawl and rank. Using Wix SEO tools is a great way to get started with on-page optimization, as many of them provide simple step-by-step instructions that allow you to understand how they work before getting more advanced with link building or keyword research.

2. Optimize Your Permalink Structure

  • Permalink structure is the cornerstone of your SEO strategy.
  • It’s how you organize your content on your website, so it should be clear, easy to read and understand.
  • A good permalink structure should reflect the topic of your post or page in order to help search engines easily understand what the page is about.

3. Use SEO-Friendly Headings and Subheadings

Headings are an important part of your page because they control what users see on the page and how they interact with it. It’s also a good idea to use subheadings to break up large blocks of text and make them easier to find. To do this, you can use the heading tags H1 through H6, which are used on different pages depending on their importance:

  • H1 (the most important) appears at the top of each page or post
  • H2 (second most important) appears after H1 but before any other heading tag
  • And so on until you get down to H6 (the least important).

4. Create a Sitemap and Submit It to Google (for free)

The first thing you should do is create a Sitemap. A sitemap is a file that helps search engines find and crawl your website. They can also be used to help users find the pages on your site quickly, making them more likely to stay on your site longer.

Google will crawl your sitemap and index your website in the search engine results.

Sitemaps are easy to create and submit: Google has a Sitemap Generator that makes it simple to generate one of these files for free!

5. Add Internal Links to Your Content

Internal links are links that point to another page on your site. They’re important for SEO because they help search engines crawl your website, making it easier for them to find pages of interest and rank them accordingly.

Internal links are also helpful for visitors as they make it easier to navigate your site, which is important if you want people to stay there long enough so they can read the awesome content that you’ve written and link-baited.

6. Optimize the Loading Speed of Your Website

When it comes to SEO, the loading speed of your website is important. As you can imagine, if your site is slow, Google will not rank it highly because it does not want to send users to sites that take forever to load. To be fair, though, Google cares more about how fast a page loads than how long it takes – so if you’re getting less traffic than you’d like on your website and would like to know how fast or slow it is (and how quickly) then check out this tool: https://tools.pingdom.com/. It’s free and takes just one click!

The first thing this tool will do is tell you what its average load time was for each page on your site during the test run (this could be anywhere from 15 seconds up). If your site has a lot of pages or content then this number could vary quite significantly depending on what pages were visited by whom during their visit(s). In addition to providing this information about individual pages from within your site itself there are also additional features available at both extremes of our spectrum including “Top 10 Pages” default view which shows users only those pages that take longest times for visitors as well as “Top 10 Pages” with no filter set which shows all available results regardless whether they fit criteria mentioned above or not.”

7. Make Sure Your Website is Mobile Friendly

  • Make Sure Your Website is Mobile-friendly
  • Use a Responsive Design
  • Use a Mobile-first Approach
  • Use a Mobile-Friendly Font
  • Use a Mobile-Friendly Navigation
  • Use a Mobile-Friendly Menu     * Ensure your menu has been designed to be easy to navigate on mobile devices. If you have large text links, consider creating an icon for each link and using them instead. This will make it easier for users to see where they are heading when they click on the navigation bar.* Use Search Engine Friendly Content

8. Use SSL and HTTPS

SSL and HTTPS are the same thing. They both refer to Secure Sockets Layer, which is a protocol that encrypts data between a web browser and a web server. HTTPS is the acronym for Hypertext Transfer Protocol Secure—so unlike “HTTP”, it’s not just an abbreviation of “Hypertext Transfer Protocol” but also indicates that this particular version of the protocol is secure.

SSL/HTTPS was originally designed to protect sensitive information like credit card numbers or passwords. Today it’s used primarily as an additional layer of security against hackers who might try to intercept your site’s traffic in order steal data from users who visit your site over public Wi-Fi networks (like at coffee shops).

9. Maintain Quality Standards on Your Site

Maintain Quality Standards on Your Site

In order to ensure that your website is well-optimized, you need to make sure that the content it contains is high quality. This means that you should use high quality images, videos and products; not only will this improve the overall user experience, but it will also help with search engine optimization. The same goes for links and social media profiles – make sure they’re all connected with each other as well as your website!

10. Avoid Duplicate Content Whenever Possible

Duplicate content is something you should avoid whenever possible. It’s a problem that can negatively impact your website’s rankings in search engine results pages (SERPs). You can use several methods to avoid duplicate content, including 301 redirects and canonical tags.

To reduce the chances of having any duplicate content on your website, make sure to use 301 redirects when moving or renaming a page. The best way to learn how to do this correctly is by reading our blog post about 301 redirects.

A canonical tag tells search engines which version of a page should be indexed and displayed in SERPs as the canonical version of that URL or set of URLs; however, we don’t recommend using this method because it can have negative consequences on crawling efficiency if not implemented correctly. We recommend using rel=next/prev instead; they’re both used together with rel=canonical but provide more flexibility than it does!

Bonus Tips

  • Include a Call to Action.
  • Use your website URL in the footer.
  • Add links to your social media accounts, contact details and email address (if you have one).
  • Focus on Google Maps Optimization


You’ve probably already heard that SEO stands for “search engine optimization.” And you may have also heard that it refers to the process of making your website more visible on search engines like Google. But what exactly does this mean?

The answer is simple: It means implementing tools and strategies to make sure your site shows up in relevant search results pages (SERPs). And since people who find you through a Google search are often looking for answers or solutions, with SEO, you can provide them with one—and increase your chances of earning their business. That’s why Wix has created an all-in-one platform designed specifically for SEO. With our built-in solution and professionally designed templates, you can optimize your website so that it ranks well in search results pages—no matter which device visitors use!

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