What is SEO & Why is It Important?

Introduction

Search engine optimization (SEO) is the process of optimizing your online content so that it will appear higher in search results. To reap the benefits, you need to understand how Google and other search engines work.

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search results. It’s a marketing technique used to increase traffic to websites by getting them to appear higher in search engine results pages (SERP). This is usually done by increasing the number of links pointing to your web pages from other sites, and improving your website’s relevance based on real-world user needs.

Google’s SEO guidelines are constantly changing because it wants you to have an awesome experience when using its products, like Google Search. To keep up with all these changes, we’ve compiled a list of best practices that our team follows when building out new websites or updating existing ones:

  • Avoid spammy backlinks from low-quality websites
  • Get rid of duplicate content

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

Why is SEO important for marketing?

SEO is important for marketing because search engines are the primary source of digital traffic for many businesses. Search also complements other marketing channels, with consumers using it to find information about products and services.

In 2018, people conducted over 3 trillion searches on Google (and its properties) alone. This is a staggering number that shows how much we rely on search engines as a source of information in our daily lives.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

SEO is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. These non-paid inclusion results are usually positioned at the top and right side of the search query result page.

When you look at someone who has a blog and they rank highly on Google, what you’re seeing is really just an extension of their brand’s success because they’re getting traffic through organic channels (i.e., people searching for them). This shows how important it is that your business has online presence and ranks highly in search engines so that when people search for something related to your product or service, they find you first.

Conclusion

We hope this guide helped you learn the basics of SEO to boost your business. To recap, here’s what we covered:

  • Search Engine Optimization drives traffic to your website
  • SEO is important for marketing as it increases visibility and provides more information about your product or service
  • SEO is good for the social promotion of your website
  • SEO can put you ahead of the competition.

If you feel that you need experts to handle your SEO campaigns then get in touch with WixSEO.Company today!

 

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