Wix Social Media Advertising

If you are looking for ways to promote your website or online store you may have thought about using Social Media Advertising. With the Wix tools, you can set up campaigns and use social media to market your business on Facebook and Instagram. This article will give you an overview of how to promote your business with paid advertising on social media platforms.

Social Media Advertising for Wix Websites

Social media advertising is a great way to reach your target audience. You can use it to promote any type of business, but it’s especially helpful for small businesses who don’t have the budget or time to focus on traditional advertising.

Social media marketing lets you connect with potential customers in an organic way and gives them an opportunity to get to know you before they buy anything. It’s also a great place for customer service, because if someone has questions about your product or service, they are more likely to ask on social media than by emailing you directly (which would require more work).

The best part is that social media advertising won’t break the bank! You can set up an account with almost any platform—Facebook Ads Manager (FBAM), Instagram Ads Manager (IGAM) etc.—and start running ads right away without having any prior experience in this field.

Promote your website to your target audience

After you have created a website and installed an app, you will want to promote it. There are several ways that you can do this. One way is through Facebook advertising. This can be done in two ways: through the ad manager and using Power Editor. Using the ad manager, you will be able to create ads targeting specific audiences based on age, gender and location. For example if you are selling shoes online then you would want to target people 18-35 who live in New York City or Chicago because they are likely to purchase items from your store based on where they live and their age group (young adults tend not only buy more shoes than other age groups but also spend more money on them).

Another way of promoting your website is using Instagram ads on Twitter since these platforms often have similar audiences with similar interests which makes them ideal places for advertising purposes – especially since both platforms offer great analytics tools that help companies make better decisions about what type of content should be used when creating posts (e.g., images vs text) so their marketing campaigns aren’t wasted money spent trying different things without knowing exactly what works best.”

Re-target people who have visited your website

Re-targeting is a great way to get people who have already visited your website to return. It’s also a great way to get people who have visited your site but didn’t convert (make a purchase or sign up), or who did not do so at the time they visited, to convert now.

By using re-targeting, you can show ads for products that appeal specifically to the audience you’ve reached with your previous ad campaign. This can be done by focusing on specific interests and demographics, such as age group or gender.

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Promote with Facebook & Instagram Ads

Facebook ads are a great way to advertise your store. You can target users based on their age, gender and location. For example, if you’re trying to reach women ages 18-25 who live in New York City, Facebook will show your ad to those users when they go on the Facebook app or website.

Facebook ads cost money for each person who sees them – this is called a “cost per engagement.” This means that if someone likes or comments on an ad that you’ve paid for, then it counts as an engagement with your business (and thus costs money). The more money you spend on an ad campaign, the more people see your ads and pay attention to them – so there’s a trade-off between spending more money and getting more attention from potential customers.

Setting up a Social Media campaign

Setting up a social media campaign in Wix is simple. Social Media campaigns can be set up using the Wix Ad Builder, allowing you to create beautiful ads that are optimized for each individual platform.

You can also use our dedicated Facebook Pixel tool to add audience segmentation and retargeting capabilities to your website or mobile app. With this pixel, you can target users who have already visited your site and encourage them to come back by displaying relevant ads on Facebook and Instagram. You’ll also be able to track conversions from ad clicks so that you know how effective your ads are at driving sales or sign ups!

Adding a Facebook Pixel to your Wix site

A Facebook Pixel is a piece of code that you place on your Wix website to track the actions of your visitors. It can be used to:

  • Track conversions (i.e., purchases, signups) on your site

  • Measure the effectiveness of Facebook ads appearing on your website

It’s very easy to add a Facebook Pixel and here are the steps:

  • Go to Settings in the left sidebar menu under Tools and click “Edit.” 

  • Under “Website Settings” scroll down until you see “Pixels,” then click Add New Pixel Button.

Setting up the Tracking and Conversion Tools in Wix

Now you’re ready to set up Wix’s tracking and conversion tools. Here’s how:

  • Go to Tools > Tracking & Conversion Tools.

  • Type in your domain name, then click on the yellow Add button:

  • Click on “Facebook Pixel (or Google Analytics)” under the relevant section for your tracking tool of choice:

  • Click on “Add HTML Code or Image Tag (Google Tag Manager)” if you want to use that method instead of typing in HTML code manually, then paste in the appropriate code from Facebook or Google Analytics into their respective boxes:

  • Click Save at the bottom of each box when finished adding your tags, which will take you back to this page where they should now show up under Your Pixels!

Let’s Start Social Media Advertising

Let’s grow your business website with Social Media Advertising. With Social Media Advertising you can promote your business or website to your target audience and re-target people who have already visited your site.

Get in touch to set up an ad campaign, choose a target audience, and optimize your ads so they’re successful.