SEO is an ever-changing industry. As Google updates its algorithms and search engine technology evolves, SEO strategies need to change as well. Since there are so many different SEO techniques, it’s sometimes hard for content creators and marketers to know what works best. In this article, we’ll cover the latest trends in SEO for 2021 and beyond so you can stay on top of your own marketing strategy
Artificial Intelligence (AI) will be a game-changer.
AI is already being used in SEO to help create content, but it will also play a huge role in future strategy. It’s already being used for keyword research and link building, and AI will likely be used for social media marketing as well (especially since it can detect fake followers).
The importance of voice search optimization.
Voice search optimization is more than just a trend. It’s here to stay and will become one of the primary ways people interact with and access information on the web.
Voice search has been on the rise for years, but it’s only recently that it’s started to get enough momentum to be considered more than just an interesting experiment. As a result, many companies have been scrambling to find out how they can make their websites work well with voice-powered devices such as Google Home and Amazon Alexa.
User experience (UX) is more important than ever.
Whether you’re a consumer or a marketer, it’s increasingly important to understand the importance of user experience (UX) for your business. In fact, the importance of UX is one of the biggest trends we’ll see in 2022.
User experience is more important than ever because consumers are more demanding than ever. Consumers expect brands to deliver an amazing experience on every single interaction with them—from their first visit to your website all the way through long-term loyalty and advocacy.
In order to deliver this level of quality, marketers must focus on delivering experiences that are: 1) tailored specifically for each customer and 2) personalized based on what they want versus what you want them to do or buy from you.
Google BERT is already changing the way SEO works.
Google BERT is a type of AI (artificial intelligence) that allows machines to understand language. It works by breaking down text into smaller pieces and then looking for patterns in those pieces. Google BERT has the ability to learn what words mean and how they should be interpreted in different contexts based on its experience with other texts, so it can make predictions about what you’re talking about even if it hasn’t seen those words before.
Because Google BERT understands the meaning of words, it can make connections between them in ways humans don’t always think of—and these connections are different than synonyms or similar words. For example, when we look at two sentences like “I love my wife” and “I hate my wife”, we know both sentences are talking about the same person because they use similar language: “wife”. But Google BERT could see that these two sentences are actually using slightly different meanings for the word “wife.” In one sentence she’s loved; in another she’s hated! That kind of thing doesn’t happen in human speech (at least not often). So how does this affect SEO?
Technical SEO is still important, too.
Technical SEO is an important piece of the puzzle, too. It’s essentially the foundation of all good SEO strategies. Technical SEO is what helps search engines understand what your site is about, and how to rank it accordingly.
Technical SEO also helps users find your site—and not just on search engines like Google or Bing, but on social media platforms like Facebook and Twitter as well (more on that later). You see, one of the most important things you need to remember about technical optimization is this:
A user can’t find your website if they don’t know how to search for it!
Visual search engine optimization is on the rise.
Visual search engine optimization (VSEo) is a new way for users to find products online. As the name suggests, VSEo allows users to search for products based on images rather than text or keywords. This gives the user more control over what they want to buy and reduces the amount of time it takes them to find it.
There are two main ways that visual SEO can be used:
- By adding relevant product images and descriptions in a particular order on your website, you can create an effective VSEo strategy that will allow users who have searched for similar items in the past get results faster than ever before.
- You may also use VSEo in conjunction with conventional SEO tactics by adding multiple image-rich pages that link back to individual product pages where customers can view more details about each item before buying them (eBay’s “Buy It Now” page is one example).
Video SEO is getting easier.
The importance of video SEO is growing. Video content is an increasingly important part of your overall SEO strategy, and it’s easier than ever to optimize videos for search engines.
The best way to do this is by using relevant keywords in the title, description, tags and transcript. The more specific the keywords are, the better your chances are of ranking in Google or Bing/Yahoo! Search results pages (SERPs).
SEO will get more expensive.
SEO will get more expensive because it’s a competitive market.
Over the past few years, SEO has become a highly competitive field with many companies vying for top spot on search engines like Google and Bing. As a result, prices are rising to meet the growing demand for high-quality SEO work. The best companies charge their clients upwards of $100 per hour for services such as keyword research or link building. While that may seem like an exorbitant amount of money in this day and age when you can buy everything from groceries to clothes online with your credit card (and even take out loans), remember that the cost of doing business is always going up—especially when there are fewer competitors around!
Mobile-first indexing is here to stay.
Mobile-first indexing is here to stay. Though Google has been slowly rolling out mobile-first indexing since 2018, they’ve finally embraced it as a core ranking signal. Mobile-first means that your site will be evaluated based on how well it performs on mobile devices before desktop devices, even if visitors are searching from desktops and not phones.
Mobile-first indexing can be beneficial for SEO in a number of ways:
- It rewards sites that have optimized their content for smaller screens by prioritizing them over competitors who haven’t done so yet.
- It rewards sites with fast loading times (ease of use), which users love!
We’re looking at a future full of exciting new changes and challenges for SEO professionals.
The future is now. We’re looking at a future full of exciting new changes and challenges for Wix SEO experts.
- SEO will be more about user experience than ever before. If you want your website to rank well, it needs to be fully optimized for mobile devices, with seamless navigation and fast load times. Your site should also provide visitors with the information they are looking for quickly and efficiently by using keywords that are relevant to the topic being discussed on each page (which will likely be more difficult as Google becomes increasingly sophisticated in its understanding of human language). In fact, optimizing content for voice search may become even more important than optimizing text-based content because people tend to speak their queries rather than type them in.
- SEO will be more about voice search than ever before. Voice search has been around since 2011 when Siri was introduced by Apple; however, many businesses have yet to implement this feature on their websites or apps because there hasn’t been enough demand from consumers yet—but that’s changing fast! As we move into 2022 and beyond, people will get used to asking questions directly from their device instead of searching through websites manually via keyboard input alone; therefore companies need not only optimize existing pages but create additional pages specifically designed around keywords related specifically towards those queries instead! It’ll also become imperative that companies check back often since Google updates its algorithm regularly based off user feedback so if someone asks “where did I put my keys” one day then chances are good they won’t ask again unless something changed drastically
SEO has changed a lot over the past couple of years, and it’s sure to keep evolving. While some old tricks are no longer effective and you may have to learn some new ones, this is an exciting time for SEO professionals!