Importance Internal Links for SEO


We all want to get to the top of Google. But how do you get there? Most people focus on building external links, but links from other sites to yours can only help so much. There’s a lot you can do yourself to improve your search engine ranking and internal linking is one of the best ways. This article covers what internal links are, why they’re important, and how to use them effectively.

They help you get more eyeballs on your content.

Internal links are the bread and butter of SEO. They’re the best way to get more eyeballs on your content, so you can start working on getting people to click through. Generally speaking, if you have a page that’s performing well with search engines but has no internal links pointing to it from other pages, then you aren’t getting as much traffic as you could be.

With all these benefits in mind, here are some tips for creating an internal link strategy:

They help you decrease bounce rate and increase time-on-site.

Having good internal links is important for SEO because it helps you decrease bounce rate and increase time-on-site.

  • A high bounce rate is a bad thing: Having a high bounce rate can hurt your rankings in search engines, because Google wants to show users the most relevant content for their search query. If someone clicks on your website but then quickly leaves without viewing any other pages after that, it means that they weren’t satisfied with what they found. If this happens too often, Google will stop showing your website as much as they would like to see if they knew that everything was working properly on your end (and no one wants that).
  • Poorly written content can cause high bounces: If someone lands on a page full of broken links or poorly written content (like spelling errors), then they are going to leave right away—and never come back again!

They help Google understand your site’s structure and hierarchy.

Internal links are used by Google to understand the structure and hierarchy of your site. Using internal links, Google can determine which pages are most important on your website, helping us rank those pages higher in our search results. By using internal links on important pages, you can help Google know what your site is about and how to rank it. If a user clicks an internal link on one page and then lands on a different page, this will tell us that those two pages have some relationship — that they’re related somehow — even though they may not actually be considered “content” by themselves (e.g., an About Page).

They boost the overall keyword relevance of a website.

Internal links are a way for Google to understand the relationships between your pages and also how well you’re representing the keyword on each page. These internal links help tell Google that one page is related to another, so if someone searches for “blue widget,” a page about blue widgets should be higher in the rankings than a page about red widgets.

Internal linking also gives you an opportunity to add long-tail keywords into your content that you might not have been able to otherwise. For example, let’s say you want to rank for “green widget” but all of your competitors are using internal links with more generic terms like “widgets.” Using internal links like “green widgets” instead of just “widgets” will show Google that yes, this site has content related specifically to green widgets!

You can be master of your own SEO destiny, for the most part, by properly using internal links.

  • Internal links are the most important links for SEO.
  • Internal links are the most important links for user experience.
  • Internal links are the most important links for content marketing.
  • Internal links are the most important form of link building (and not just for SEO).


As you can see, internal links make it much easier for search engines to locate and index your pages. It’s a very important part of SEO company strategy that too many people overlook. One of the reasons why is because most people don’t know how to do internal linking properly. Using page A as an anchor text to page B may work, but it’s not the best way to do it. Internal links are meant to help users navigate through your website, not just search engine bots find your content. Therefore, you should always consider the user experience when creating internal links on your site. The good news is that this is pretty easy once you get used to doing it right.

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