How to Write the Perfect Meta Description


You have finally built your website, and all of that hard work is about to pay off… right?! Well, not exactly. The next step for you is getting people to visit your website! This can be difficult if you don’t know how to write a meta description.

Meta description is a ranking factor and writing a perfect meta description is highly recommended by your own SEO company. Take full benefit of this easy to dominate ranking factor.

1. Keep it under 155 Characters

Your meta description should be short, sweet, and clear. Make sure it tells a story that the user wants to read about. Remember that search engines will use this meta description in their search results, so make sure it’s relevant to the page and user.

It is always best practice to let a SEO professional handle this meta description for your web pages.

2. Include a Call to Action

You should also make sure that your call-to-action is clear and concise. Your CTA should include words like “buy now,” “learn more,” or “get started.” These words can help drive traffic to your website by encouraging users to take action immediately.

If you have any questions about the perfect meta descriptions for your business and blog, be sure to check out our Knowledge Base for more information!

3. Create a Sense of Urgency

How do you create the perfect sense of urgency?

  • Use words like “limited time offer,” “only for a limited time,” or “today only.”
  • Use words like “today” instead of “tomorrow.”
  • Use words like “this week” instead of next week.
  • Use words like “this month” instead of next month.

You will learn how to create and write the perfect meta description.

What is a Meta Description?

A meta description is a short description of your website that Google uses to display in search results. It’s also used by other search engines and when people share your page on social media. A good meta description should contain the main keyword(s) you want to rank well for, as well as a hint at what users will find if they click—and it should be short enough to fit into the allotted space (about 160 characters).

Meta Descriptions in Search Results

The most important thing you can do with meta descriptions is make sure they’re accurate. If you have multiple pages that are relevant but each have slightly different information or content, make sure they all reflect this in their descriptions. Because of this, it’s a good idea to create one main page as an “About” or “FAQs” section with all of your answers so that you don’t have to repeat yourself across multiple pages (although we’ll talk about how to optimize those later).


Writing the perfect meta description is super easy when you follow these simple rules. The most important thing you need to remember is that a good meta description should include 1-3 sentences, with a call to action and sense of urgency, that are short enough so they don’t take up too much space on Google’s search results page. Once Google indexes your web page, the meta description along with site title is what shows up first in the search results thus ensure it is appealing and attracts customers to click on it.

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