How to Optimize Your Google My Business Listing


Your Google My Business (GMB) listing is a free business profile that shows up on Google search and Maps. If you don’t have a GMB profile, setting up one should be a top priority because it’s an effective way to get found by people who are searching for what your business offers.

GMB optimization is vital to SEO for every local business regardless they know about SEO and it’s importance or not.

Here are six ways to optimize your Google My Business listing:

Verify Your Listing

After you’ve created your Google My Business listing, you’ll want to verify it. This step is necessary because it’s considered a ranking factor and will tell Google that you’re serious about having a presence online and that you’re the right business for their users.

You should also verify your listing with Bing and Yext as well as Facebook, Foursquare, Yelp, TripAdvisor and other sites depending on where you want to get more visibility.

Add Hours Of Operation

Adding Hours of Operation is one of the most important steps in optimizing your Google My Business listing.

  • Make sure you have the correct hours of operation. If you’re not sure what they are, ask a few people who work at your company on a regular basis and also ask customers if they know.
  • Make sure your hours are accurate. No one is going to be happy if you open at 10 am but don’t actually open until 11 am because that would make it hard for them to come in and get what they need done before lunchtime (or worse—after lunch).
  • Make sure your hours are consistent with how often people show up at your business during those times. For example, if someone shows up every day from 9 am – 5 pm because they work there and therefore know those hours by heart then that means those are probably the best times for other people who rely on having access when they need it so make sure these are included when editing this section!
  • Make sure these details can be easily found by potential customers who might want them before making any decisions about where best suited within their own daily routines which could mean staying away altogether (this also means keeping things professional too – no mentioning anything about closing early or any holiday schedules here either since this tends’ll confuse visitors instead) .

Add and Optimize Service Areas

To optimize your Google My Business listing, you’ll want to add and optimize service areas. The service area is where customers can find you from the Google Maps app on their mobile device.

To add a service area:

  • Click “Edit” on your business page.
  • Scroll down to the bottom of the page, and click “Add an address.”
  • Enter in your city name and province/state, then click “Show advanced options.” A drop-down menu will appear with a list of cities available in this location (if one doesn’t exist yet). Select the city closest to where you’re located; then add in any relevant information like street name or number, postal code or zip code (depending on which format they request), etc., into their respective fields before clicking “Save changes” at the bottom right corner of this box – this will save all edits made during this session so far!

Add Attributes

You can add your business location, phone number, and website URL to your Google My Business listing. These are considered attributes.

  • Location: The physical address of your business.
  • Phone number: The phone number that customers can call to reach you directly.
  • Website link: A link to your company’s website or online presence (if applicable).

Upload Photos

It’s important to upload high quality photos. If you’re not a professional photographer, ask someone who is to take the photos. There are three things that you should make sure are in your photos:

  • Your business—make sure the images show what your business looks like and what it sells. It should also be clear where your business is located.
  • The right season—if you have seasonal products or services, make sure you have at least one photo of each season with products out on display.
  • The right lighting—photos taken indoors will often look dull and boring so try to get some portrait type shots of people interacting with products/services outside in natural light whenever possible

Engage Customers and Manage Reviews

  • Respond to reviews quickly. The most important thing you can do with reviews is respond to them as soon as possible. If you’re a small business with limited resources, this may mean responding to each review individually via email or phone call. If your business has more manpower than that, it might make sense for someone on the team to handle all of the interactions and responses from there. Whichever strategy works best for your company, it’s important that someone responds promptly whenever someone leaves a review on Google My Business or any other site where customers can leave feedback about their experience with your company online.
  • Respond professionally and personally when appropriate. It’s also important not just for customers but for potential new ones too see how businesses treat their current customers before buying anything from them—and this means handling negative reviews appropriately! While some businesses are comfortable with ignoring unhappy customers entirely (which isn’t recommended), others have found success in creating policies where unhappy customers take priority over new ones when scheduling service calls or repairs so they can turn around negative experiences into happy ones faster than they otherwise would be able to do themselves.”

There are many other important tactics on how to optimize your Google My Business listing, but these are the most important ones.

There are many other important tactics on how to optimize your Google My Business listing such focuses on your content, but these are the most important ones.

If you want to get in front of people searching for your business, then it’s important that you show up in the top 3 results for your business name and location, as well as your category and phone number (if applicable).


With these tips, you can improve your Google My Business listing and ensure that your business gets found online. There are many other important tactics on how to optimize your Google My Business listing, but these are the most important ones.

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