Creating a landing page is a great idea to help you convert your website visitors into customers and leads. In fact, companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. But, what’s the best way to create a landing page that is optimised for SEO? This post will discuss how our SEO agency can create and optimize your landing pages for SEO.
The first step in the process of creating and optimizing landing pages is keyword research.
Keyword research is an ongoing process; it should not be viewed as a one-time activity, but rather as a continuous process that you can use to inform your overall content strategy. Keywords are constantly changing based on user queries, meaning that you need to monitor them on a regular basis if you want to reach visitors searching for those terms.
To start with, keyword research for local and national SEO will help determine which words and phrases are relevant for the audience that you’re targeting with your landing page. This information will help guide what content is included within the page and how best to optimize it for search engines.”
Match Search Intent
Keyword research is the foundation of all SEO, and landing page optimization is no exception. You need to use keyword research to find:
- The right keywords for your page
- The right topic for your page
- The right audience for your page (with a focus on search intent)
Once you’ve done that, you can start creating content that’s optimized for those keywords and topics. Once the content is finished, then it’s time to optimize it using keyword combinations—the right ones!
Avoid doorway pages
A doorway page is a page that’s designed to rank for a specific keyword, then redirect to another page. As per owner of Miami SEO Agency Doorway pages are not good for SEO, user experience and conversion.
When creating your landing pages, make sure you avoid following common practices that can be considered doorway pages:
- Using exact match keywords in the URL (keyword stuffing) – Excessive use of the keyword in URLs can be seen as spammy by search engines and will therefore not help you rank higher on SERP’s
- Including irrelevant text or links – Your content should focus on one main point instead of throwing multiple keywords into every paragraph or link
Create compelling UX
The most important part of your landing page is the UX (user experience). This can be considered a broad term that encompasses many elements, but for the purpose of this article we’ll be focusing on compelling UX as it relates to SEO.
The first thing you need to do is create a compelling headline. You should always use your keyword in the header, but don’t go overboard by stuffing it with too many keywords or repeating yourself too much. Instead, focus on creating an attention-grabbing title that gets people interested enough to click through.
Next up is an image! Your image should be relevant and well-lit so that it attracts people’s attention at first glance and makes them want to learn more about what you’re selling/promoting/offering up next.
You also want to make sure that your description effectively explains what visitors will get if they sign up or purchase something from you—don’t ramble on! Give them just enough information so they know what they’re getting themselves into before hitting “Buy Now” or “Subscribe Now.”
Last but not least: call-to-action buttons! Make sure these are clear and easy-to-use; otherwise users won’t take action once they’ve made their way through everything else on your page (and then where will all those good rankings go?), so keep things simple by using only one button per page unless there are multiple actions available from within each section (i.e., social media icons).
Avoid duplicate content
- Avoid duplicate content. Duplicate content is the most harmful type of low-quality content because it can lead to a penalty from Google and it’s also just not useful to anyone. The best way to avoid this is by using unique keywords and incorporating long-tail keywords into your copy, which we’ll talk about in the next section.
- Avoid doorway pages. Doorway pages are pages that are created only for SEO purposes with no intention of being used by real people or even being indexed by search engines (i.e., if you see a “press releases” or “about us” page on a website with nothing but text links leading back to other websites). These kinds of pages can lead directly back to your site, which makes them an easy way for Google’s algorithm to determine that you’re trying too hard at SEO—and penalize you for doing so!
Optimize page load time
Page load time is an important factor for SEO because it can affect your website’s performance in Google search engines. When a user lands on your site, they want to be able to find what they’re looking for and make their way back out as quickly as possible. If your landing page takes too long to load, people will leave before they even have time to see if there is anything useful there.
To help mitigate this issue and improve performance on mobile devices (which are often the ones being used), Google suggests that you try and reduce the size of images on your pages, use fewer plugins and scripts when possible, compress images in Photoshop or another image editor before uploading them onto your site, speed up database queries using a database caching system like Varnish Cache or Redis Enterprise Cache Server (depending on which language you use), compress CSS files using gzip compression (or minifying them which has different effects) etcetera…
Ensure page is mobile friendly
It is important to ensure that your landing page is both mobile friendly and responsive. If you have a website that isn’t as easy to use on mobile devices, people will be less likely to visit or spend time there. This can hurt your search rankings and decrease the number of visits to your website.
Make sure that the landing page is easy for users to navigate with their fingers when they’re on their phones or tablets. People browse differently from how they do with desktop computers, so make sure it’s easy for them to read without zooming in or out, scrolling through large blocks of text, etc.
Take care of technical SEO
- Check Page Speed
You can check your page speed from the Google Search Console. You’ll be able to see how long it takes for your pages to load, as well as an overview of what percentage of visitors are experiencing a slow load time. If you want to get really technical and fix these issues, consider using a tool like WebPageTest or GTmetrix to help diagnose problems and suggest fixes.
- Check Page Load Time On Mobile
If you’re optimizing for mobile SEO, make sure that your landing pages are loading quickly on mobile devices too! You can test this by simply visiting the page in question on your smartphone or tablet. If this isn’t working out for you (e.g., if desktop users are seeing significant delays but mobile users aren’t), then try some of these solutions:
Create a perfect meta description and title tag
The meta description is a short snippet of text that appears in search results under your website’s name, URL, and search query. It’s meant to provide potential visitors with a quick preview of what they’ll find when they click through to the site. The meta description should be unique and relevant to each page on your website. It should also be written in plain language that people can understand quickly without reading too much into it because if you do, Google will penalize you for keyword stuffing or being overly promotional instead of helpful.
Optimizing landing pages for SEO requires us to create a quality landing page that users will love whilst thinking about the technical stuff.
The goal of a landing page is to make visitors take action. Whether you want them to buy something, sign up for something, or download something, your landing page should be optimized to help them do this as efficiently as possible. To do this, you need to think about the user experience and what they’re going through when they land on the page.
The first thing I look at when I’m building out a new landing page is how it looks and feels. That may seem superficial but if the user isn’t able to navigate around easily or find what they came for quickly then their experience will be ruined before they even have time to engage with anything else on the site!
We also need to think about technical SEO: things like your meta descriptions and titles which are often overlooked by marketers but play an important part in helping search engines understand what each piece of content is about so that users can find exactly what they want when searching online rather than having irrelevant results appear at first place (which happens far too often!).
Landing pages are an important part of any SEO strategy. They provide the foundation for your site, so it’s essential that you understand how to optimize them properly. We hope this guide has helped you see the value in landing page optimization and how it can help your business succeed in today’s digital landscape.